This new form of reading offers flexibility and effectiveness over traditional reading. The entire reading atmosphere has changed a lot with the advent of e-readers. With these devices users are able to browse, download, and read free kindle books, periodicals and other media with a wireless connection to Kindle. It is one of the most popular platforms which facilitates online reading on a Smartphone, tablet and also on PC. Amazon Kindle is a popular e-reader free kindle app designed for online marketing of eBooks.